Built for TPE, including ElaZtech. Works with plastisol and live bait, too. Find the Upgrade for your presentation. See every weight & hook size →
New: The Upgrade Ned Rig Jighead, 1/4 oz →
Your everyday starting point for fresh and salt. Internal belly-weight bait keeper and keel system in a range of weights.
A weedless swing-head option for working your favorite soft baits around grass, timber and structure.
A finesse option for hover and forward-facing sonar presentations, with an integrated belly-weight bait keeper.
A weedless option for slow-fall finesse presentations around cover.
Sliding plastics, improvised weights and too many specialized setups? Find your solution in the Upgrade family.
Watch the keel system keep a soft plastic running true underwater, then see what it's catching in fresh and salt.
Six features built into the original Multi-Purpose Jighead.
Built-in collar lets you thread bucktail, living rubber, or custom skirts directly — endless presentations, no extra hardware needed.
Precision 60-degree angle delivers superior underwater versatility — better bait action, improved hook-set geometry, more natural fall on every retrieve.
The belly weight IS the bait keeper. No glue. No fumbling. Your plastic stays locked in, cast after cast.
Runs your bait perfectly true — stabilizes for a straight swim, destabilizes on command for erratic action — without spinning out and twisting your line.
Oversized 3D eyes give fish a clear target to key on.
Double-strength black nickel. Corrosion-resistant in salt, sharp in fresh.
The original Multi-Purpose Jighead with all six HexFusion features. Pick your color and weight.
Curated kits built to save you money and get you rigged up faster.
Take the guesswork out of rigging Coike and Urchin-style baits. Get Upgrade Hover Hooks and Multi-Purpose Jigheads in a range of weights for finesse presentations and deeper water.
A simple way to try the family: Multi-Purpose Jigheads in three weights plus Hover Hooks for finesse.
"The keel system changed everything — zero line twist, bait tracks perfectly. The bait keeper sealed it. Never lost a plastic mid-cast again. Caught my personal best on the A.T.V through a mat."
"Solves a problem of adding weight to a fluke. No more wrapping lead wire, no more nail weights, no more cutting 3/4 of the lead off the swimbait hook. Just a hook with a little bit of weight that I can pull out of the pack, tie on, rig, and throw."
Built by an American angler · Tested on American waters · Mt. Pleasant, South Carolina
DAVE ERDLY · FOUNDER · EBB N FLOW OUTDOORS
Dave grew up in Wolf Lake, Indiana — a small town where fishing wasn't a hobby, it was a way of life. After 15 years in the outdoor industry, he kept watching anglers lose fish to the same problems: plastics that slid, hooks that bent, baits that spun out.
In 2023 he built The Upgrade — a jighead engineered right here in America with six features to solve every one of those problems, from freshwater bass ponds to saltwater redfish flats.
Find the Upgrade for your bait and your water.
FIND YOUR UPGRADE ↑🇺🇸 Made in USA with imported hooks · 🚚 Free Shipping $50+ · 🔒 Secure Checkout · 🎣 Built by Anglers