The Upgrade — Landing Page

The Problem

Your Plastic Slides Off. Every. Time.

You get the bite. You set the hook. You reel up a bare jighead. Your bait slid down the shank on the cast — or worse, mid-fight. You've glued them. Bent them. Cursed them. Nothing works.

The Cost

You're Losing Fish and Money.

Every slid bait is a lost fish and wasted money. Every missed hookset because your hook couldn't drive home is a trophy that swam away. Spinning baits twist your line. Cheap heads bend on the fish of a lifetime.

The Fix

The Upgrade. Six Features. One Head.

Dave Erdly engineered The Upgrade to solve every one of those problems — from Indiana bass lakes to the South Carolina salt marsh. One head. All waters. No compromises.

Why It Outfishes Everything Else

HexFusion Technology

Six engineering breakthroughs built into every single Upgrade jighead. No other head on the market has all six.

Bucktail & Rubber Flange

Built-in collar lets you thread bucktail, living rubber, or custom skirts directly — endless presentations, no extra hardware needed.

60° Line Tie

Precision 60-degree angle delivers superior underwater versatility — better bait action, improved hook-set geometry, more natural fall on every retrieve.

Internal Belly Weight + Bait Keeper

The belly weight IS the bait keeper. No glue. No fumbling. Your plastic locks in cast after cast — even on heavy fish.

Keel System

Runs your bait perfectly true — stabilizes for a straight swim, destabilizes on command for erratic action — without spinning out and twisting your line.

3D Large Eye

Oversized 3D eyes trigger the predator strike reflex. Fish key in on the eye as their target. More commitment. More hookups. More fish in the boat.

2X Black Nickel Hook

Double-strength black nickel drives home on every set. Corrosion-resistant in salt, razor-sharp in fresh — built to hold the fish of a lifetime.

Start Here

The Upgrade Jighead.

The original. All 6 HexFusion features — pick your color, pick your weight.

The Upgrade
Jighead

Original · Multi-Purpose · All 6 HexFusion Features · 🇺🇸 American Made

★★★★★4.8 (56 reviews)

$8.993-PACK

In Stock — Ships from Mt. Pleasant, SC

Bucktail & rubber flange — thread any skirt or material, no hardware needed
60° line tie — superior hook-set angle and bait action on every retrieve
Internal belly weight bait keeper — locks your plastic, no glue required
Keel system — runs true, never spins out, never twists your line
3D large eye — triggers the predator strike reflex every cast
2X black nickel hook — corrosion resistant, razor sharp, fresh or salt

VIEW BUNDLE DEALS & SAVE MORE

✅Satisfaction Guaranteed. If The Upgrade doesn't outfish every other jighead in your box, we'll make it right. No questions asked.

Complete Your Arsenal

The Full Lineup.

Pick the right tool for the water. Every Upgrade is built on HexFusion.

FFS READY

Hover Hook

Finesse · Forward Sonar · 3-Pack · 2X Black Nickel

A precision finesse jighead built for Livescope, umbrella rigs, and slow-fall presentations. Suspends your bait perfectly in the strike zone with a 60° line tie for natural action mid-column. 2X black nickel hook drives home every set.

$6.99$9.99SAVE 30%

LIMITED DROP

A.T.V Weedless

Swing Head · Weedless · 3-Pack · 1x Mustad Black Nickel

Swing head design delivers maximum bait action through any cover. Bucktail flange for custom skirt rigging. 3D large eyes. Tapered bait keeper won't blow out your soft plastics — even through heavy grass and lay-downs.

$8.99$10.99SAVE 18%

GUIDE PICK

ATV Hover Hook

Weedless · Finesse · 3-Pack · No Lead Head

The ultimate weedless finesse rig — no lead head, purely built for slow-fall hover presentations through cover. Fish every depth weedless with the same finesse control as the Hover Hook. The guide boat go-to.

$6.99$9.99SAVE 30%

Save More. Fish More.

Real Angler Bundles.

Curated kits built to save you money and get you rigged up faster.

🎁 GIFT READY

🎁

Starter Gift Bundle

The Easy Way to Gear Up a New Angler

Curated starter tackle selection
Includes a free Ebb N Flow shirt (pick your size)
Ready to gift or keep for yourself

$69.99 $86.98 SAVE 20%

CHOOSE SIZE & BUY →

⭐ NEW

🐙

The Upgrade Coike-Urchin Kit

Built for Oyster Rock & Urchin Beds

3x Upgrade Hover 5-Packs — 1/16, 3/32 & 1/8 oz
3x Upgrade Multi-Purpose Jighead 3-Packs — Silver-Prism Eye, 1/8, 1/4 & 3/8 oz
6 packs total · 24 jigheads
Free shipping included

$49.99 $53.94 FREE SHIPPING

🎯 CONFIDENCE PICK

🎯

ZMAN Confidence Kit

4 Proven ZMAN ElaZtech Baits + Leader, Bundled

ZMAN Scented Jerk ShadZ, MinnowZ, Diezel Kickerz & Finesse TRD
Beyond Braid Fluorocarbon Leader (15 lb)
Free bonus sample pack of 3 Upgrade jigheads

$49.99

Real Catches. Real Proof.

From Indiana to
The Carolina Coast.

Fresh or salt — The Upgrade works everywhere American anglers fish.

Largemouth Haul — The Upgrade

Striped Bass

HexFusion In The Strike Zone

Flounder — SC Marsh

Redfish — Inshore

Redfish — Coastal SC

Slot Redfish

What Anglers Are Saying

Real Results.
Real Anglers.

★★★★★

"The keel system changed everything — zero line twist, bait tracks perfectly. The bait keeper sealed it. Never lost a plastic mid-cast again. Caught my personal best on the A.T.V through a mat."

Mike T.

🎣 Bass Tournament Angler — Lake Toho, FL

★★★★★

"Solves a problem of adding weight to a fluke. No more wrapping lead wire, no more nail weights, no more cutting 3/4 of the lead off the swimbait hook. Just a hook with a little bit of weight that I can pull out of the pack, tie on, rig, and throw."

Ryan Hill

🌊 On The Upgrade A.T.V Weedless Hover

★★★★★

"Hover Hook with Livescope is a cheat code. Bait sits at the perfect angle, hookup ratio is insane. The 3D eye makes pressured fish commit. Most complete finesse jighead I've ever used."

Jason W.

🎯 FFS Angler — Table Rock, MO

★★★★★

"Great product, cool design, can't wait to fish it for smallmouth in the Great Lakes. Great customer service to boot."

Chris Ford

🎣 On The Upgrade A.T.V Weedless — 3-Pack

Built By An American Angler

For Every Angler.

DAVE ERDLY · FOUNDER · EBB N FLOW OUTDOORS

Dave Erdly

Founder · Ebb N Flow Outdoors · Mt. Pleasant, SC 🇺🇸

Dave grew up in Wolf Lake, Indiana — a small town where fishing wasn't a hobby, it was a way of life. After 15 years in the outdoor industry, he kept watching anglers lose fish to the same problems: plastics that slid, hooks that bent, baits that spun out.

In 2023 he built The Upgrade — a jighead engineered right here in America with six features to solve every one of those problems, from freshwater bass ponds to saltwater redfish flats.

"I built this for the angler who refuses to compromise."

15+

Yrs in Outdoor Industry

Engineering Features

🇺🇸

American Made

Gear Up Completely

More From Ebb N Flow.

Knives

Hats

Drinkware

Rulers

Terminal

Ready to
Upgrade?

Join thousands of American anglers fishing smarter with HexFusion Technology

SHOP THE FULL LINEUP →

🇺🇸 American Made · 🚚 Free Shipping $50+ · 🔒 Secure Checkout · 🎣 Built by Anglers

Your Plastics
Keep Sliding.
Ours Don't.

Proudly Designed & Made in America

Your Plastic Slides Off. Every. Time.

You're Losing Fish and Money.

The Upgrade. Six Features. One Head.

HexFusion Technology

The Upgrade In Action.

The Upgrade Jighead.

Less Than a Coffee.
More Fish Every Trip.

The Full Lineup.

Hover Hook

A.T.V Weedless

ATV Hover Hook

Real Angler Bundles.

Starter Gift Bundle

The Upgrade Coike-Urchin Kit

ZMAN Confidence Kit

From Indiana to
The Carolina Coast.

Real Results.
Real Anglers.

For Every Angler.

Dave Erdly

More From Ebb N Flow.

Ready to
Upgrade?

Your PlasticsKeep Sliding.Ours Don't.

Proudly Designed & Made in America

Your Plastic Slides Off. Every. Time.

You're Losing Fish and Money.

The Upgrade. Six Features. One Head.

HexFusion Technology

The Upgrade In Action.

The Upgrade Jighead.

Less Than a Coffee.More Fish Every Trip.

The Full Lineup.

Hover Hook

A.T.V Weedless

ATV Hover Hook

Real Angler Bundles.

Starter Gift Bundle

The Upgrade Coike-Urchin Kit

ZMAN Confidence Kit

From Indiana toThe Carolina Coast.

Real Results.Real Anglers.

For Every Angler.

Dave Erdly

More From Ebb N Flow.

Ready toUpgrade?

Your Plastics
Keep Sliding.
Ours Don't.

Less Than a Coffee.
More Fish Every Trip.

From Indiana to
The Carolina Coast.

Real Results.
Real Anglers.

Ready to
Upgrade?