Fishing is a tradition that connects us to nature — but over time, some of the materials and methods we've used have caused serious harm to the very waters we love.
Today, one of the biggest threats facing our oceans is plastic pollution.

The Dark Side of Plastic Pollution

Every year, millions of tons of plastic end up in the world’s oceans. From discarded fishing gear to single-use plastics, this waste breaks down into tiny particles called microplastics that are ingested by marine life — harming not just fish, but the entire food chain, including us.
Here’s why it matters:

• Threat to Marine Life: Fish, sea turtles, and seabirds often mistake plastic for food, leading to injury or death.

• Damaged Ecosystems: Coral reefs, vital nurseries for countless species, are being suffocated by plastic waste.

• Human Health Risks: Microplastics are entering the seafood we eat, posing unknown long-term health risks.

• Economic Damage: Fishing, tourism, and coastal economies suffer when waters become polluted and ecosystems collapse.

As anglers, we have a responsibility to adapt — and to fish smarter, cleaner, and with the future in mind.

The Hidden Problems with Traditional Jig Heads and Super Glue

In an effort to secure soft plastics to jig heads, many fishermen turn to super glue.
While this quick fix works temporarily, it brings several problems:

• Glue Waste: Broken or discarded lures with glue residues contribute to microplastic and chemical pollution.

• Short Lifespan: Glue can crack, dry out, or weaken over time, leading to lost lures in the water.

• Environmental Harm: Many adhesives contain toxic chemicals that don’t break down safely in nature.

It’s clear — we need better tools that not only perform well but respect the waters we fish in.

A Smarter, Cleaner Alternative: "THE UPGRADE" by EBB N FLOW

That’s why we designed "THE UPGRADE", a jig head created with the modern angler — and the environment — in mind.
Here’s why switching to "THE UPGRADE" matters:

Advantages of Using "THE UPGRADE":

• No More Glue Needed: Our unique design keeps soft plastics firmly in place without the need for harmful adhesives.

• Durable Build: 2X strong wire resists bending and breaking, reducing lost gear and pollution.

• Corrosion-Resistant Finish: Long-lasting black nickel coating ensures your jig head stands up to harsh conditions without degrading into the water.

• Optimized Casting and Presentation: Balanced perfectly to give you more accurate casts and lifelike bait action, boosting your catch rates.

• Freshwater and Saltwater Ready: One jig for all your adventures — engineered to perform in any environment.

• Precision Hooksets: Needlepoint sharpened with Mustad's 4.3 UltraPoint® technology for quick, reliable hookups every time.

Fishing should be about connection — not pollution.
With "THE UPGRADE," you’re making a choice to fish smarter, cleaner, and more effectively. Let’s protect the waters we love — one cast at a time.

Fish with precision. Fish with purpose. Fish with EBB N FLOW.