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3/8 oz Jig Head: When to Size Up News • 8 min read 3/8 oz Jig Head: When to Size Up How to tell when 1/4 oz is no longer enough - and why our 3/8 oz keeps the same 3/0 hook so... 1/4 oz Jig Head: The All-Around Workhorse News • 11 min read 1/4 oz Jig Head: The All-Around Workhorse Seventeen uses for a 1/4 oz head on a 3/0 hook, why it is the most versatile weight in fresh and inshore... News • 3 min read Cast No. 12 Inventory Is Hope… Until It Isn't Every box on the shelf used to be cash. Why selling out isn't automatically a win, what another SKU really costs, and... 1/8 oz Jig Head: Best Uses and Hook Pairings News • 9 min read 1/8 oz Jig Head: Best Uses and Hook Pairings Twelve situations where a 1/8 oz head on a 2/0 hook outperforms something heavier - shallow swimbaits, suspended fish, TPE plastics, popping... Multi-Purpose Jig Heads: One Head, Every Technique News • 12 min read Multi-Purpose Jig Heads: One Head, Every Technique Twenty techniques one versatile jighead can cover - paddletails, bottom hopping, vertical jigging, bucktail, live bait, popping corks, A-Rigs - plus when... Swimbait + Jighead Pairing Guide: Match Tail Action, Body Roll and Weight News • 16 min read Swimbait + Jighead Pairing Guide: Match Tail Action, Body Roll and Weight Six Z-Man soft plastics ranked by body roll and tail movement from underwater observation, with the jighead weight to pair with each... Can You Use an Alabama Rig in Saltwater? News • 20 min read Can You Use an Alabama Rig in Saltwater? Saltwater predators hunt concentrated forage even more than freshwater bass do. Species, plastics, jighead weights, five retrieves, hook regulations - and why... Best Shrimp Lures for Inshore Saltwater News • 4 min read Best Shrimp Lures for Inshore Saltwater Four artificial shrimp that catch redfish, speckled trout, flounder and snook - plus the jig head weights, hover hooks and colors that... How to Fish a 3-Way Swivel Rig: Freshwater and Saltwater Guide News • 20 min read How to Fish a 3-Way Swivel Rig: Freshwater and Saltwater Guide How to tie and fish a 3-way swivel rig - leader and dropper lengths, sinker choice, current, trolling and vertical presentations -... News • 3 min read Cast No. 11 The Million Dollar Lie: Why Revenue Doesn't Mean You're Winning Revenue is one of the most misunderstood numbers in business. You can double it and become less profitable. Here's the metric I... Forward-Facing Sonar Jig Heads: What Actually Makes a Minnow Roll? News • 5 min read Forward-Facing Sonar Jig Heads: What Actually Makes a Minnow Roll? After hundreds of hours of underwater filming, line tie angle was not the variable that produced roll. Line scope, fall rate, plastic... Weedless Hover Jig Heads Explained: When and How to Use Them News • 26 min read Weedless Hover Jig Heads Explained: When and How to Use Them How a weedless hover hook combines a slow controlled fall with a Texas-rigged point, why we tapered the lead, why we skipped...