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Cast No. 13 Every Peg Has Rent Due: Why Retailers Don't Owe You a Chance
Every peg on a tackle shop wall has one job: generate revenue. Why buyers ask the questions entrepreneurs don't like, and why...
Cast No. 12 Inventory Is Hope… Until It Isn't
Every box on the shelf used to be cash. Why selling out isn't automatically a win, what another SKU really costs, and...
Cast No. 11 The Million Dollar Lie: Why Revenue Doesn't Mean You're Winning
Revenue is one of the most misunderstood numbers in business. You can double it and become less profitable. Here's the metric I...
Cast No. 10 Revenue Is Loud. Cash Flow Is Quiet.
If you tell someone your business is growing, they usually assume one thing. You're making money. That's probably one of the biggest...
Cast No. 9 You Don't Build a Brand…You Earn One Customer at a Time
For the longest time, I thought I was in the business of selling jigheads. Build a better product. Use better hooks. Pay...
Cast No. 8 Perfect Is Expensive: And Nobody Pays You for Perfect
There's a disease that runs through every inventor, engineer, and entrepreneur I've ever met. I've had it too. It sounds responsible. It...
Cast No. 7 Patents Open Doors. Trademarks Build Companies.
If you've ever invented a fishing product, you've probably asked yourself one question. "Should I patent it?" I know I have. It's...
Cast No. 6 Stop Chasing "Revolutionary" — Incremental Wins More Than You Think
There's a specific sentence that kills more fishing startups than bad hooks ever will. "We're going to change the fishing industry." I...
Cast No. 5 Passion Doesn't Pay Invoices — And Fishing Doesn't Care How Much You Love It
There's a dangerous sentence that gets thrown around in the fishing industry. "If you love fishing enough, you can turn it into...
Cast No. 4 Most Fishing Companies Don't Build Products…They Assemble Perception
Let's say something out loud that usually gets people quiet at trade shows. A lot of "fishing manufacturers" don't actually manufacture much....
Cast No. 3 We Aren't All Manufacturers…Some of Us Are Just Better Marketers
Let's start with an uncomfortable question. When did putting your logo on someone else's idea become "innovation?" I'm not asking to stir...
Cast No. 2 Everybody Wants Wholesale…Until They Actually Get It
If you spend more than ten minutes around someone who owns a fishing company, eventually you'll hear it. "You need to get...
Cast No. 10 Revenue Is Loud. Cash Flow Is Quiet.
If you tell someone your business is growing, they usually assume one thing. You're making money. That's probably one of the biggest...
Cast No. 9 You Don't Build a Brand…You Earn One Customer at a Time
For the longest time, I thought I was in the business of selling jigheads. Build a better product. Use better hooks. Pay...
Cast No. 8 Perfect Is Expensive: And Nobody Pays You for Perfect
There's a disease that runs through every inventor, engineer, and entrepreneur I've ever met. I've had it too. It sounds responsible. It...
Cast No. 7 Patents Open Doors. Trademarks Build Companies.
If you've ever invented a fishing product, you've probably asked yourself one question. "Should I patent it?" I know I have. It's...
Cast No. 6 Stop Chasing "Revolutionary" — Incremental Wins More Than You Think
There's a specific sentence that kills more fishing startups than bad hooks ever will. "We're going to change the fishing industry." I...
Cast No. 5 Passion Doesn't Pay Invoices — And Fishing Doesn't Care How Much You Love It
There's a dangerous sentence that gets thrown around in the fishing industry. "If you love fishing enough, you can turn it into...
Cast No. 4 Most Fishing Companies Don't Build Products…They Assemble Perception
Let's say something out loud that usually gets people quiet at trade shows. A lot of "fishing manufacturers" don't actually manufacture much....
Cast No. 3 We Aren't All Manufacturers…Some of Us Are Just Better Marketers
Let's start with an uncomfortable question. When did putting your logo on someone else's idea become "innovation?" I'm not asking to stir...
Cast No. 2 Everybody Wants Wholesale…Until They Actually Get It
If you spend more than ten minutes around someone who owns a fishing company, eventually you'll hear it. "You need to get...
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