Browse All Articles
Cast No. 7 Patents Open Doors. Trademarks Build Companies.
If you've ever invented a fishing product, you've probably asked yourself one question. "Should I patent it?" I know I have. It's...
Cast No. 6 Stop Chasing "Revolutionary" — Incremental Wins More Than You Think
There's a specific sentence that kills more fishing startups than bad hooks ever will. "We're going to change the fishing industry." I...
Cast No. 5 Passion Doesn't Pay Invoices — And Fishing Doesn't Care How Much You Love It
There's a dangerous sentence that gets thrown around in the fishing industry. "If you love fishing enough, you can turn it into...
Cast No. 4 Most Fishing Companies Don't Build Products…They Assemble Perception
Let's say something out loud that usually gets people quiet at trade shows. A lot of "fishing manufacturers" don't actually manufacture much....
Cast No. 3 We Aren't All Manufacturers…Some of Us Are Just Better Marketers
Let's start with an uncomfortable question. When did putting your logo on someone else's idea become "innovation?" I'm not asking to stir...
Cast No. 2 Everybody Wants Wholesale…Until They Actually Get It
If you spend more than ten minutes around someone who owns a fishing company, eventually you'll hear it. "You need to get...
Cast No. 1: Everybody Wants to Start a Fishing Company…Until They Actually Start One
If you've ever built a lure that caught a few fish, you've probably had the same brilliant idea the rest of us...
Cast No. 5 Passion Doesn't Pay Invoices — And Fishing Doesn't Care How Much You Love It
There's a dangerous sentence that gets thrown around in the fishing industry. "If you love fishing enough, you can turn it into...
Cast No. 4 Most Fishing Companies Don't Build Products…They Assemble Perception
Let's say something out loud that usually gets people quiet at trade shows. A lot of "fishing manufacturers" don't actually manufacture much....
Cast No. 3 We Aren't All Manufacturers…Some of Us Are Just Better Marketers
Let's start with an uncomfortable question. When did putting your logo on someone else's idea become "innovation?" I'm not asking to stir...
Cast No. 2 Everybody Wants Wholesale…Until They Actually Get It
If you spend more than ten minutes around someone who owns a fishing company, eventually you'll hear it. "You need to get...
Cast No. 1: Everybody Wants to Start a Fishing Company…Until They Actually Start One
If you've ever built a lure that caught a few fish, you've probably had the same brilliant idea the rest of us...
No articles match your search. Try a different word or clear the search box.